JONIDA is a Swedish textile company and clothing brand founded by Jonathan Douib and Ida Rabb in Uppsala. Growing up in entrepreneurial families, we experienced firsthand the dedication and hard work required to turn dreams into reality. Inspired by our shared passion for fashion and high-quality clothing, we established JONIDA with a clear vision: to create premium garments featuring custom embroidered designs.

At JONIDA, quality is essential. We personally handle the digitizing and embroidery of all our products in-house, ensuring that every item meets our exacting standards. This also allows us to maintain fast lead times which is something that our customers truly appreciate.

Our shared faith and values guide every part of our business. We firmly believe that God is present in every step of our work, and we are committed to serving our customers with integrity. 

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters. It is the Lord Christ you are serving.” Colossians 3:23

Our goal is to build a reliable, long-lasting business that our customers can trust. We gladly accept custom requests for personalized gifts, wedding items, special event apparel, or unique pieces for special occasions. We look forward to helping you bring your ideas to life.

Follow our journey on @jonida.wear

Ida & Jonathan